Treato’s CEO Sketches Out Principles for Building a Thriving Health Internet Startup

Treato’s CEO and co-founder Gideon Mantel recently published a guest blog post on Healthy Startups, about the three principles he has determined are key to creating a thriving health Internet startup. These principles are:

• Create something new – don’t just repackage stuff that’s already out there
• Think beyond advertising – advertising can only take us so far, new business models are a must
• Go Wide and deep – to learn what he meant by this, you’ll have to read the whole post (gotcha!).

We’d love to hear your thoughts on this in the comments here, or on the Healthy Startups blog.