Pharmaceutical marketers using and evaluating Treato Pharma as a patient intelligence tool often ask why the solution doesn’t include Twitter in its analysis. Marketers want to track Twitter for their campaigns, to see if the discussion levels increase after a particular campaign, for example, or to engage with patients and influencers.
The Treato consumer site, and Treato Pharma, distill insights from billions of patient social media posts on thousands of sites, so why not include Twitter?
Before the New Year our pharmaceutical and agency customers indicated to us that this year they intend to “incorporate the patient voice into their work.” Voices are meant not only to be heard, but engaged with, which means opening up a dialogue. Such a conversation can bring value to both sides through greater understanding. Your [...]
Many patients who are homebound with an illness complain about isolation and loneliness. Sure, there’s always television. But you can only watch so many reruns of the Jerry Springer show. (Just saying.) And then what?
