Adherence is a huge problem, for patients, pharmaceutical companies, and the healthcare system as a whole. According to a study released by Capgemini Consulting and HealthPrize, the average lost revenue for all pharma drugs due to non-adherence is a staggering 59%, in other words, billions of dollars in potential revenue. Worse yet, patients who do [...]
Patient-centricity and leveraging social media was a major theme at ePharma, last week, which I attended together with Gideon Mantel, Treato’s CEO and Ido Hadari, Treato’s President. Over and over, speakers showed how their companies are incorporating patients’ voices and the patients’ point of view into their practices. Putting the patient in the center of [...]
Hearing the “Patient Voice” is a critical element in understanding how real users of prescription medications – the end customers – feel about them. When gathering brand intelligence, there are several methods for incorporating patient experiences – surveys, focus groups, and in recent years, social media. Surveys Typically administered over the phone or more recently [...]
The “patent cliff” is here, with patents on blockbuster drugs such as Singulair, Plavix, Seroquel and Actos expiring, and it is critical that pharmaceutical companies listen to what patients are saying about generic alternatives. Preconceptions and opinions about generic medications abound, but do patients have their facts straight? Analyzing thousands of patient discussions on health [...]
