Aug 212012
 
Generic vs. Branded Medications – How much do patients understand?

The “patent cliff” is here, with patents on blockbuster drugs such as Singulair, Plavix, Seroquel and Actos expiring, and it is critical that pharmaceutical companies listen to what patients are saying about generic alternatives. Preconceptions and opinions about generic medications abound, but do patients have their facts straight? Analyzing thousands of patient discussions on health [...]