Apr 022013
 
Improving Adherence Through Patient Intelligence

Adherence is a huge problem, for patients, pharmaceutical companies, and the healthcare system as a whole. According to a study released by Capgemini Consulting and HealthPrize, the average lost revenue for all pharma drugs due to non-adherence is a staggering 59%, in other words, billions of dollars in potential revenue. Worse yet, patients who do [...]

Sep 052012
 
Making a Switch

One might assume that the primary reason for patients switching medications is due to insurance or financial (price) reasons. However, upon analyzing what patients state as their switching reasons, we find that these are among the least influential reasons for making a switch. It’s wonderful when medicine offers a treatment for your ailment but sometimes, [...]