Patient-centricity and leveraging social media was a major theme at ePharma, last week, which I attended together with Gideon Mantel, Treato’s CEO and Ido Hadari, Treato’s President. Over and over, speakers showed how their companies are incorporating patients’ voices and the patients’ point of view into their practices. Putting the patient in the center of [...]
by Gideon Mantel, CEO & co-founder and Ido Hadari, President Health 2.0 is flying by – here are some more observations now that the conference is in full swing. It’s been great to meet so many old friends. This year, we have held most of our meetings in a hospitality suite, which gives us the advantage [...]
John Mack, aka Pharmaguy, kicked off Day 2 of Health 2.0 by interviewing Treato’s CEO and co-founder Gideon Mantel about real time patient intelligence on his Pharma Marketing podcast. In the interview, Gideon talks about just how big Treato’s definition of big data is, what the difference is between Treato.com (advertising-free site for patients) and Treato [...]
Health 2.0 started yesterday, and here are some initial thoughts and observations based on the iPharma session in which we participated. Around 400 people came to the six pre-conference events, one of which was the iPharma session. Marco Smit from #health2con opened the iPharma session with a quick survey of the 50-60 people in the [...]
Treato’s CEO and co-founder Gideon Mantel recently published a guest blog post on Healthy Startups, about the three principles he has determined are key to creating a thriving health Internet startup. These principles are: Create something new – don’t just repackage stuff that’s already out there Think beyond advertising – advertising can only take us so [...]
Welcome to our blog, we are excited about having a place where we can share ideas and insights, and we look forward to engaging with you on an array of health-related topics. At Treato, we are passionate about what we do, not just because we believe in our product’s ability to fundamentally change the online [...]
