A new update has recently graced Treato.com with its presence. This undoubted upgrade to the “related searches” bar (that one on the right side of your screen) has both made searching more efficient as well as brought in some great design features. But, as I see it, the added value is in helping me understand [...]
Pharmaceutical marketers using and evaluating Treato Pharma as a patient intelligence tool often ask why the solution doesn’t include Twitter in its analysis. Marketers want to track Twitter for their campaigns, to see if the discussion levels increase after a particular campaign, for example, or to engage with patients and influencers.
The Treato consumer site, and Treato Pharma, distill insights from billions of patient social media posts on thousands of sites, so why not include Twitter?
Patient-centricity and leveraging social media was a major theme at ePharma, last week, which I attended together with Gideon Mantel, Treato’s CEO and Ido Hadari, Treato’s President. Over and over, speakers showed how their companies are incorporating patients’ voices and the patients’ point of view into their practices. Putting the patient in the center of [...]
The FDA is forcing dosage reductions and label changes on zolpidem sleep aids due to their morning drowsiness effect which may be responsible for car accidents. Reports in the New York Times and other leading publications detail a driving simulation study done on the drug Intermezzo, which showed impaired driving even eight hours after taking [...]
Most pharmaceutical companies have a page on Wikipedia, and it is an important component of your online presence. But is yours ready for prime time? Wikipedia is hard to ignore. It’s the collaborative reference website which attracts around 470 million unique visitors monthly. It always places very high in search engine results. And it’s used [...]
Eye for Pharma just published this eye-opening piece by Treato’s Gideon Mantel, about how much influence social media has on patients researching their medications. In many cases, patients who had been recommended to take a certain drug by their physician, went on line and discovered reasons why not to take it. If pharmaceutical companies could [...]
Not that I ever needed a reason to eat chocolate, but Valentine’s day is the perfect excuse. Tomorrow is a day where we can take things slower; have a candle lit dinner with some red wine, make some sweet (pun intended) gestures, and maybe even put our phones away for a couple of hours. I [...]
There is an ocean of healthcare information available on the Internet, yet it is nearly impossible to draw meaningful conclusions from these online discussions. This is the problem that faced us when Treato was born. We needed to build a system that would automatically sift through the billions of health-related conversations happening on the Web [...]
Before the New Year our pharmaceutical and agency customers indicated to us that this year they intend to “incorporate the patient voice into their work.” Voices are meant not only to be heard, but engaged with, which means opening up a dialogue. Such a conversation can bring value to both sides through greater understanding. Your [...]
Online healthcare discussions number in the billions and are increasing daily. When I tell people about my job they are constantly amazed when they understand just how much information Treato processes in order to distill meaningful insights about patient experiences.When I was looking for a solution to this technological problem, I went right to the [...]
