Mar 212013
 
Upgraded "Related Searches" Feature on Treato

A new update has recently graced Treato.com with its presence. This undoubted upgrade to the “related searches” bar (that one on the right side of your screen) has both made searching more efficient as well as brought in some great design features. But, as I see it, the added value is in helping me understand [...]

Mar 182013
 
Is Twitter a Good Source for Health Insights?

Pharmaceutical marketers using and evaluating Treato Pharma as a patient intelligence tool often ask why the solution doesn’t include Twitter in its analysis. Marketers want to track Twitter for their campaigns, to see if the discussion levels increase after a particular campaign, for example, or to engage with patients and influencers.
The Treato consumer site, and Treato Pharma, distill insights from billions of patient social media posts on thousands of sites, so why not include Twitter?

Mar 112013
 
At ePharma, Patient Takes Front & Center

Patient-centricity and leveraging social media was a major theme at ePharma, last week, which I attended together with Gideon Mantel, Treato’s CEO and Ido Hadari, Treato’s President. Over and over, speakers showed how their companies are incorporating patients’ voices and the patients’ point of view into their practices. Putting the patient in the center of [...]

Feb 262013
 
Sleep Driving Experiences Wake Up the FDA

The FDA is forcing dosage reductions and label changes on zolpidem sleep aids due to their morning drowsiness effect which may be responsible for car accidents. Reports in the New York Times and other leading publications detail a driving simulation study done on the drug Intermezzo, which showed impaired driving even eight hours after taking [...]

Feb 212013
 
Pharma Companies: Get Into the Wiki

Most pharmaceutical companies have a page on Wikipedia, and it is an important component of your online presence. But is yours ready for prime time? Wikipedia is hard to ignore. It’s the collaborative reference website which attracts around 470 million unique visitors monthly. It always places very high in search engine results. And it’s used [...]

Feb 192013
 
New on Eye for Pharma: How Much are Non-Adherent Patients Influenced by Social Media?

Eye for Pharma just published this eye-opening piece by Treato’s Gideon Mantel, about how much influence social media has on patients researching their medications. In many cases, patients who had been recommended to take a certain drug by their physician, went on line and discovered reasons why not to take it. If pharmaceutical companies could [...]

A Date? Or Just a Date?

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Feb 132013
 
A Date? Or Just a Date?

Not that I ever needed a reason to eat chocolate, but Valentine’s day is the perfect excuse. Tomorrow is a day where we can take things slower; have a candle lit dinner with some red wine, make some sweet (pun intended) gestures, and maybe even put our phones away for a couple of hours. I [...]

Feb 042013
 
Intro to Treato’s NLP Technology: How to Understand Patients on the Web

There is an ocean of healthcare information available on the Internet, yet it is nearly impossible to draw meaningful conclusions from these online discussions. This is the problem that faced us when Treato was born. We needed to build a system that would automatically sift through the billions of health-related conversations happening on the Web [...]

Jan 282013
 
Learn and Engage with Patients: Tips for Opening the Dialogue

Before the New Year our pharmaceutical and agency customers indicated to us that this year they intend to “incorporate the patient voice into their work.” Voices are meant not only to be heard, but engaged with, which means opening up a dialogue. Such a conversation can bring value to both sides through greater understanding. Your [...]

Jan 242013
 
Crunch Time: How Treato is Able to Bring You the Information

Online healthcare discussions number in the billions and are increasing daily. When I tell people about my job they are constantly amazed when they understand just how much information Treato processes in order to distill meaningful insights about patient experiences.When I was looking for a solution to this technological problem, I went right to the [...]