Dec 032012
 
Birth Control Pills OTC? What do the patients say?

Pharmalot recently covered the American College  of Obstetricians and  Gynecologists statement that birth control should be provided over the counter. There are lots of reasons why it makes sense according to their research, including increasing usage among those populations that need it, and increasing adherence. It stands to reason that if you remove an obstacle for [...]

Nov 082012
 
Social Media Proves Strong Indication for Clinical Findings

Last month the FDA formally announced that Budeprion XL 300 is “not therapeutically equivalent” to Wellbutrin antidepressant, even though for many years it has been prescribed as Wellbutrin’s generic equivalent. This is not a surprise to the many patients who complained about Budeprion’s effectiveness as early as 2007, saying things like: “Wellbutrin worked fine for [...]

Nov 052012
 
Klick Health and ReadWriteWeb Share Thoughts on Treato

Since our recent launch of Treato Pharma at Health 2.0, we’ve been getting lots of attention from digital marketing agencies and pharma companies. Most recently, Simon Smith, the passionate digital strategist from Klick Health, reviewed Treato and Treato Pharma in his article “Can Treato make social listening safe (and useful) for pharma?” He explains how [...]

Oct 032012
 
It's official: Treato Pharma is launched!

Just in case you missed the Google alert, tweet, LinkedIn or Facebook notification, it’s now official – the new, professional version of Treato, aka Treato Pharma, is available. Treato Pharma interprets vasts amounts of patient experiences from blogs and forums into an efficient, user-friendly format for pharmaceutical marketers and agencies, to enable them to incorporate [...]

Sep 052012
 
Making a Switch

One might assume that the primary reason for patients switching medications is due to insurance or financial (price) reasons. However, upon analyzing what patients state as their switching reasons, we find that these are among the least influential reasons for making a switch. It’s wonderful when medicine offers a treatment for your ailment but sometimes, [...]

Aug 212012
 
Generic vs. Branded Medications – How much do patients understand?

The “patent cliff” is here, with patents on blockbuster drugs such as Singulair, Plavix, Seroquel and Actos expiring, and it is critical that pharmaceutical companies listen to what patients are saying about generic alternatives. Preconceptions and opinions about generic medications abound, but do patients have their facts straight? Analyzing thousands of patient discussions on health [...]

Jul 292012
 
Voice of the Patient: I Finally Feel Alive!

Imagine living most of your adult life in chaos and not knowing why. That’s they way I lived until I was 46. My world was jumbled and made no sense. Finally after a meltdown of epic proportions I was diagnosed with Bipolar Disorder. I knew nothing of the disorder or how to control it. After being stung with [...]