Sep 052012
 
Making a Switch

One might assume that the primary reason for patients switching medications is due to insurance or financial (price) reasons. However, upon analyzing what patients state as their switching reasons, we find that these are among the least influential reasons for making a switch. It’s wonderful when medicine offers a treatment for your ailment but sometimes, [...]

Aug 282012
 

This great tag line cleverly created by Channel 4 refers to one of the biggest events of the year – The Paralympic Games. Following every Olympics since 1948, the Paralympics have given athletes with physical disabilities the chance to shine. Besides its existence, not many people are fully aware of what happens during the Paralympic Games. This year, [...]

Aug 212012
 
Generic vs. Branded Medications – How much do patients understand?

The “patent cliff” is here, with patents on blockbuster drugs such as Singulair, Plavix, Seroquel and Actos expiring, and it is critical that pharmaceutical companies listen to what patients are saying about generic alternatives. Preconceptions and opinions about generic medications abound, but do patients have their facts straight? Analyzing thousands of patient discussions on health [...]