Treato’s CEO and co-founder Gideon Mantel reveals some of Treato’s recent research on how clinical trials are discussed in social media in an article on Pharmaphorum. Turns out that every stage 3 trial is already being discussed in social media, and some much earlier than stage 3. It’s not always the participants however, logging [...]
With so many different factors weighing on a medication purchase decision, it can be hard to keep in mind that the ultimate customer and decision maker is the patient. While the physician diagnoses the condition and prescribes the medication, the pharmacist dispenses, and the insurance company pays, it’s the patient who eventually swallows the pill [...]
In case you were wondering why we wrote this early valentine to Mike Spitz from Pixels & Pills, it’s because [fluttery voice] he just gets us, you know? Like we don’t have to say anything and he understands intuitively. [sigh] [back to normal voice again]…So we gave Spitz a sneak preview of Treato Pharma, which [...]
While thinking about how I’d want to write a post on the forever traumatic and destructive event of 9/11, I realized everything had already been said. I could have asked if “you remember where you were on that horrible morning?” I could have put together a heartwarming, tear inducing compilation of personal stories. A [...]
One might assume that the primary reason for patients switching medications is due to insurance or financial (price) reasons. However, upon analyzing what patients state as their switching reasons, we find that these are among the least influential reasons for making a switch. It’s wonderful when medicine offers a treatment for your ailment but sometimes, [...]
My son, Jayden, was diagnosed with cerebral palsy around the age of two years old. The Reader’s Digest version of the story goes like this: I delivered my son at 39 weeks. At birth, he had APGAR scores of 8 and 9 and except for being a bit colicky he was fine. Until one month [...]
