Treato’s CEO and co-founder Gideon Mantel recently published a guest blog post on Healthy Startups, about the three principles he has determined are key to creating a thriving health Internet startup. These principles are: Create something new – don’t just repackage stuff that’s already out there Think beyond advertising – advertising can only take us so [...]
This great tag line cleverly created by Channel 4 refers to one of the biggest events of the year – The Paralympic Games. Following every Olympics since 1948, the Paralympics have given athletes with physical disabilities the chance to shine. Besides its existence, not many people are fully aware of what happens during the Paralympic Games. This year, [...]
I was intrigued by a recent post on Pharmalot, summarizing an extensive report by Communications Media that surveyed over 600 physicians about what they would like to receive from pharmaceutical companies. By far the largest group of respondents answered “None/ Don’t Know.” Since so many peopled answered this way, of course the natural follow up [...]
The “patent cliff” is here, with patents on blockbuster drugs such as Singulair, Plavix, Seroquel and Actos expiring, and it is critical that pharmaceutical companies listen to what patients are saying about generic alternatives. Preconceptions and opinions about generic medications abound, but do patients have their facts straight? Analyzing thousands of patient discussions on health [...]
Adherence to medical treatment has become a focal point of research for health organizations throughout the world since, according to the WHO, only 50% of all patients follow their doctor’s instructions, . Lack of adherence not only potentially leads to poorer health, it leads to an extra $100 to $300 billion in avoidable healthcare costs [...]
If you’re of a certain age, a “teaspoon” in dosing parlance meant exactly that: the spoon your mom used to give you your medicine was the same stainless steel spoon with which you ate your cereal. A teaspoon was a teaspoon. I was recently reminded of those days. I can still taste a ground up [...]
