May 162013
 
Four Questions You can Answer about a Drug by Looking at Social Media

There are many questions laypeople and professionals alike can answer about medications by looking at patient posts in social media. Let’s explore a few of them: 1)      Why take this drug? Maybe you’ve just been prescribed a new drug, or a member of your family has. Wikipedia is a great place to start learning about [...]

CrossFit on Treato

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May 092013
 
CrossFit on Treato

It’s impossible to have a leisurely conversation with me without finding out that I do CrossFit. And by “do”, I actually mean obsessed with. For those of you who aren’t aware of this fast growing global sport, allow me to explain. CrossFit is a sport that works on all aspects of your fitness from cardio [...]

Apr 302013
 
3 Insights Into Treato's Recent Funding Round

What a journey has just come to an end. A few days ago we announced the completion of our second round of financing at the amount of $14.5 million from healthcare funds OrbiMed Israel and New Leaf Venture, and current investors Reed Elsevier Ventures, Dr. Shmuel Cabilly and Western Technology Investments. The two former funds [...]

Apr 222013
 
Top Breast Cancer Communities

Since our Our Favorite Diabetes Communities post was such a success, I decided to follow up with a Breast Cancer post. Here’s a list of some helpful communities.   1. BreastCancer.org My thought process: Let’s name good Breast Cancer forums. Breastcancer.org. Boom. With or without the boom, I’m assuming this great site is everyone’s natural [...]

Apr 152013
 
5 Biggest Challenges for Pharma Innovation: Report from PhRMA Annual Meeting

I spent two days last week in San Diego attending the 55th annual PhRMA meeting. Listening to the industry’s leaders, innovators and researchers, these are some of the key challenges that pharma innovation will need to overcome over the coming years, affecting patients, physicians and industry as one: 1)      Startup funding drying up – [...]

Apr 092013
 
Pay for Delay: When is the Right Time to Release Generic Drugs?

Pharmaceutical companies spend billions of dollars developing name-brand drugs, with the understanding that they will earn back that investment during the time they sell the drug under patent protection. But what happens when a generic drug manufacturer can provide a similar drug at a much lower cost, without infringing on the patent? If the generic [...]

Apr 022013
 
Improving Adherence Through Patient Intelligence

Adherence is a huge problem, for patients, pharmaceutical companies, and the healthcare system as a whole. According to a study released by Capgemini Consulting and HealthPrize, the average lost revenue for all pharma drugs due to non-adherence is a staggering 59%, in other words, billions of dollars in potential revenue. Worse yet, patients who do [...]

Mar 252013
 
New Way to Engage with Patients using Treato Pharma

With all the various health issues in my family, plus my work at Treato, I tend to read a lot about patient experiences on the Internet. When I read a patient post on a health care forum or blog, I usually have one of a set number of reactions: Wow, that’s so interesting, I want [...]

Mar 212013
 
Upgraded "Related Searches" Feature on Treato

A new update has recently graced Treato.com with its presence. This undoubted upgrade to the “related searches” bar (that one on the right side of your screen) has both made searching more efficient as well as brought in some great design features. But, as I see it, the added value is in helping me understand [...]